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6 Ways to Stay In the In Box (and Out of the Spam Folder)
Nobody likes getting bombarded with spam in their inbox. Some people mark emails as spam and it gets reported to their ISP or email provider. Alternately, some ISPs or email hosts generate their own...
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Email Pre-header Text: Don’t Overlook this Important Detail
You’ve written your newsletter, placed your graphics, gathered your email list, and are all ready to hit ‘send’—but have you checked your pre-header text? Pre-header text (also known as preview text or...
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E-Newsletter Writing: 6 Tips for Writing a Better Newsletter
1. Start out strong to get your foot in the door People are busy—make sure the first paragraph is the best in the newsletter because some readers may not make it past there. Instead of starting with a...
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Newsletter Design Best Practices 2017
High-quality newsletter design is critical to the success of having your e-newsletter opened, read and clicked on. You often have only a split second to catch your reader’s eye before they decide to...
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Who an Email is From Makes All the Difference
According to a survey of nearly 1500 adults, 64% said that what makes them open an email from a business or nonprofit is who the email is from. When respondents were asked what makes them open an...
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Can Your E-Newsletter Survive the New Year’s Purge?
It’s January, which means a time for reflection and resolutions. For many Americans, there is an urge to simplify and de-clutter. This includes dealing with our overflowing inboxes. Not only are we...
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Email Lists: Cross Checking and Excluding To Improve Engagement
Having the ability to specify who receives your e-newsletter lets you tailor your message to specific groups of readers. For example, you may want to advertise a “new customer special” only to...
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6 E-Newsletter Best Practices for 2016
As we head into 2016, email marketing continues its reign at the top of marketing tactics. It’s easy to get distracted with social media, search or pay-per-click ads, but study after study puts email...
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Should You Avoid Bulleted Lists In Your Newsletters?
Bulleted lists, otherwise known as ordered lists, can make text more quick to read. They allow a reader to quickly and easily read key points and convey importance or chronology. However, in your email...
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E-Newsletter Planning Checklist
Getting your newsletter out on time can be hard, and when life gets busy, it seems like everything else comes first. Over the years, we’ve found that most people under-estimate all the steps and how...
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4 Hard Truths About Your Enewsletter
Sometimes when people decide to start sending an enewsletter, they poorly understand key processes, overlook critical elements, or are unrealistic about the logistics of email marketing. Here are some...
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Don’t Let Your E-Newsletter Recipients Unsubscribe
Pretty much every e-newsletter includes a link to easily unsubscribe. The Can-Spam law requires that you make it easy for recipients to unsubscribe (although they don’t actually require one-click...
View ArticleThis Week in Email Marketing: Keep Your Campaign Working
This week we’re focusing on keeping your email marketing campaign working for you. After you do all the work of organizing a subscriber list, getting your content together, and working out your...
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Autoresponders Increase E-Newsletter Engagement For New Signups
If you send out an e-newsletter, you should use an auto-responder email message when people first sign up for your list. What is an Autoresponder Email? An autoresponder is an email that automatically...
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6 E-Newsletter Best Practices for 2016
As we head into 2016, email marketing continues its reign at the top of marketing tactics. It's easy to get distracted with social media, search or pay-per-click ads, but study after study puts email...
View ArticleClik here to view.
Should You Avoid Bulleted Lists In Your Newsletters?
Bulleted lists, otherwise known as ordered lists, can make text more quick to read. They allow a reader to quickly and easily read key points and convey importance or chronology. However, in your email...
View ArticleClik here to view.
E-Newsletter Planning Checklist
Getting your newsletter out on time can be hard, and when life gets busy, it seems like everything else comes first. Over the years, we’ve found that most people under-estimate all the steps and how...
View ArticleClik here to view.
4 Hard Truths About Your Enewsletter
Sometimes when people decide to start sending an enewsletter, they poorly understand key processes, overlook critical elements, or are unrealistic about the logistics of email marketing.Here are some...
View ArticleClik here to view.
Don’t Let Your E-Newsletter Recipients Unsubscribe
Pretty much every e-newsletter includes a link to easily unsubscribe.The Can-Spam law requires that you make it easy for recipients to unsubscribe (although they don’t actually require one-click...
View ArticleThis Week in Email Marketing: Keep Your Campaign Working
This week we’re focusing on keeping your email marketing campaign working for you. After you do all the work of organizing a subscriber list, getting your content together, and working out your...
View Article
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