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Custom Branded E-Newsletters and Email Marketing

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    Sometimes when people decide to start sending an enewsletter, they poorly understand key processes, overlook critical elements, or are unrealistic about the logistics of email marketing. Here are some hard lessons we’ve found out: 1. It takes real work to prepare and send an e-newsletter People aren’t as good about sending their enewsletters as they think they will be. Many of our clients set out with a hefty goal to send out a newsletter once a month or even once a week. However as deadlines and life get in the way, the newsletter gets put on the back burner. If you’re running a small business or getting a startup off the ground, there isn’t much time for writing. Frequently, newsletters start out strong, but then are sent less and less frequently once the writer has run through their initial topics. This is why it’s important to set realistic goals for yourself and to stick to the deadlines you set for... Continue Reading »

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    Getting your newsletter out on time can be hard, and when life gets busy, it seems like everything else comes first. Over the years, we’ve found that most people under-estimate all the steps and how long each step will take to get their e-newsletter sent. You’re not alone. This is the typical scenario we frequently witness: You want to send out our company newsletter every month, but then you don’t start working on the e-newsletter until just a few days before it needs to go out. You don’t have the time to think up ideas, build the content, create the blog that you want to click through to, organize and enter new email addresses and test and proofread the e-newsletter. So another month slips by without reaching out to your customers and prospects. The most important thing to do is work backwards and plan all of your steps. Our E-Newsletter Planning Checklist (PDF) breaks down your planning step by step... Continue Reading »

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    Bulleted lists, otherwise known as ordered lists, can make text more quick to read. They allow a reader to quickly and easily read key points and convey importance or chronology. However, in your email newsletter you may want to think twice before using them. Bullets Don’t Always Look The Same By default, browsers and email clients add a left margin or padding to an unordered list which indents it from the left margin. The problem is that different email clients render the margin or padding differently. Because different email clients have different formatting for bulleted list, formatting it for one email client may make it look even worse in another. For example, Apple Mail and Gmail render the exact same bullets differently. Apple Mail renders left padding as the space for the bullets before the text, Gmail renders the the left padding as space, before the bullets. Outlook doesn’t display bullets in emails What’s even more frustrating is that in... Continue Reading »

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    As we head into 2016, email marketing continues its reign at the top of marketing tactics. It’s easy to get distracted with social media, search or pay-per-click ads, but study after study puts email marketing as the most effective way to build awareness, acquire leads, convert prospects, and retain current customers. These days, it’s easy to send out an e-newsletter, but it’s hard to send out a really good e-newsletter: one that builds your brand, closes sales and grows your business. If you’re ready to jumpstart your e-newsletter in 2016, start by focusing on these best practices. 1. Mobile first Depending on your audience, mobile email will account for 15 to 70% of email opens. If smartphone users are not your largest group of email readers yet, they may be soon. And no matter what your statistics show, you can’t ignore this group. According to Movable Ink’s “U.S. Consumer Device Preference Report: Q1 2014,” 66 percent of brand marketing emails were opened... Continue Reading »

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    Mail on the Mark features a bunch of super useful email list tools to help make sure your subscribers are getting content that's valuable and relevant to them and making sure that you are only sending to that specific group. Here's a list of some of those tools and examples of how we've used them.

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    It's January, which means a time for reflection and resolutions. For many Americans, there is an urge to simplify and de-clutter. This includes dealing with our overflowing inboxes. Not only are we thinking about New Year's resolutions, but many people are also returning from time away from the office which makes the email overload feel particularly acute. Here are some tips to minimize your list churn and avoid the New Year's purge.

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    People make a decision to open your email before they even get to the meat of the content, just based on who it is coming from

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