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E-Newsletter Planning Checklist
Getting your newsletter out on time can be hard, and when life gets busy, it seems like everything else comes first. Over the years, we’ve found that most people under-estimate all the steps and how...
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Should You Avoid Bulleted Lists In Your Newsletters?
Bulleted lists, otherwise known as ordered lists, can make text more quick to read. They allow a reader to quickly and easily read key points and convey importance or chronology. However, in your email...
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6 E-Newsletter Best Practices for 2016
As we head into 2016, email marketing continues its reign at the top of marketing tactics. It’s easy to get distracted with social media, search or pay-per-click ads, but study after study puts email...
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Email Lists: Cross Checking and Excluding To Improve Engagement
Having the ability to specify who receives your e-newsletter lets you tailor your message to specific groups of readers. For example, you may want to advertise a “new customer special” only to...
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Can Your E-Newsletter Survive the New Year’s Purge?
It’s January, which means a time for reflection and resolutions. For many Americans, there is an urge to simplify and de-clutter. This includes dealing with our overflowing inboxes. Not only are we...
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Who an Email is From Makes All the Difference
According to a survey of nearly 1500 adults, 64% said that what makes them open an email from a business or nonprofit is who the email is from. When respondents were asked what makes them open an...
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Newsletter Design Best Practices 2017
High-quality newsletter design is critical to the success of having your e-newsletter opened, read and clicked on. You often have only a split second to catch your reader’s eye before they decide to...
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E-Newsletter Writing: 6 Tips for Writing a Better Newsletter
1. Start out strong to get your foot in the door People are busy—make sure the first paragraph is the best in the newsletter because some readers may not make it past there. Instead of starting with a...
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Email Pre-header Text: Don’t Overlook this Important Detail
You’ve written your newsletter, placed your graphics, gathered your email list, and are all ready to hit ‘send’—but have you checked your pre-header text? Pre-header text (also known as preview text or...
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6 Ways to Stay In the In Box (and Out of the Spam Folder)
Nobody likes getting bombarded with spam in their inbox. Some people mark emails as spam and it gets reported to their ISP or email provider. Alternately, some ISPs or email hosts generate their own...
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