Forbes says Email Marketing Key Marketing Goal for 2012
If you want a full pipeline of ideal prospects but have no time for marketing, do this: email marketing. Forbes’ put together it’s Minimalist’s Guide to Business Planning for 2012 and listed email...
View ArticleEffective Email Marketing for Small Businesses
Recently, I presented a Lunch & Learn workshop on Effective Email Marketing for Small Busineses at the Maine Center for Entrepreneurial Development. Here is a copy of the presentation. Effective...
View ArticleHow to Comply with CAN-SPAM Anti-Spam Law: 7 Rules
If you’re wondering about what is considered “spam” according to the FTC, they’ve put together this video that outlines the 7 rules to follow to make sure that you are compliant with the CAN-SPAM law...
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Is Your Email Ready for Mobile?
Email marketing continues to be one of the most effective forms of marketing that a small business can use. And, the rise of mobile devices such as smartphones and tablets mean that you need to...
View ArticleThis Week in Email Marketing: Keeping Your E-Newsletter Relevant
There are lots of people writing thoughtful articles and blog posts about email marketing. Here are a few of my recent favorites: 6 Reasons Why I Would Unsubscribe From Your Business’ E-Newsletter...
View Article3 Reasons People Join Your E-Mail List
There are 3 main reasons that people decide to join an email list. Most people are wary of giving out their email address for fear that their inbox will get flooded with unwanted emails. Even if your...
View ArticleWhat Content Should Go In Your E-Newsletter? 50 Ideas
Creating great content on a regular basis for your e-newsletter can be tough. It’s what stops many small business owners from starting an e-newsletter, or prohibits them from sending them regularly....
View ArticleThis Week in Email Marketing: Keeping it Simple
We’ve reached that crazy time of year, when we’re extraordinarily busy, but we’re also starting to think about what goals we had for the year, and what they might be next year. Was starting an...
View ArticleThis Week in Email Marketing: Tips For 2013
2013 is here! Is your e-newsletter up to date? Here are some recent articles about how to keep your email marketing campaign current. 10 Email Marketing Tips for 2013 written by Christine Brady for...
View ArticleThis Week in Email Marketing: Next Steps
You’ve got your subscriber list all set, and you’ve even sent out a couple of emails. Now what? This week we’re taking a look at some things to consider after you’ve begun your email marketing...
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Autoresponders Increase E-Newsletter Engagement For New Signups
If you send out an e-newsletter, you should use an auto-responder email message when people first sign up for your list. What is an Autoresponder Email? An autoresponder is an email that automatically...
View ArticleThis Week in Email Marketing: Keep Your Campaign Working
This week we’re focusing on keeping your email marketing campaign working for you. After you do all the work of organizing a subscriber list, getting your content together, and working out your...
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Don’t Let Your E-Newsletter Recipients Unsubscribe
Pretty much every e-newsletter includes a link to easily unsubscribe.The Can-Spam law requires that you make it easy for recipients to unsubscribe (although they don’t actually require one-click...
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4 Hard Truths About Your Enewsletter
Sometimes when people decide to start sending an enewsletter, they poorly understand key processes, overlook critical elements, or are unrealistic about the logistics of email marketing.Here are some...
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E-Newsletter Planning Checklist
Getting your newsletter out on time can be hard, and when life gets busy, it seems like everything else comes first. Over the years, we’ve found that most people under-estimate all the steps and how...
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Should You Avoid Bulleted Lists In Your Newsletters?
Bulleted lists, otherwise known as ordered lists, can make text more quick to read. They allow a reader to quickly and easily read key points and convey importance or chronology. However, in your email...
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6 E-Newsletter Best Practices for 2016
As we head into 2016, email marketing continues its reign at the top of marketing tactics. It's easy to get distracted with social media, search or pay-per-click ads, but study after study puts email...
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Autoresponders Increase E-Newsletter Engagement For New Signups
If you send out an e-newsletter, you should use an auto-responder email message when people first sign up for your list. What is an Autoresponder Email? An autoresponder is an email that automatically...
View ArticleThis Week in Email Marketing: Keep Your Campaign Working
This week we’re focusing on keeping your email marketing campaign working for you. After you do all the work of organizing a subscriber list, getting your content together, and working out your...
View ArticleClik here to view.
Don’t Let Your E-Newsletter Recipients Unsubscribe
Pretty much every e-newsletter includes a link to easily unsubscribe. The Can-Spam law requires that you make it easy for recipients to unsubscribe (although they don’t actually require one-click...
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