This week we’re focusing on keeping your email marketing campaign working for you. After you do all the work of organizing a subscriber list, getting your content together, and working out your delivery schedule, there are more steps to take to make sure your campaign is maximized. Read the articles below for some helpful ideas.
This Statistics Roundup Will Improve Your Email Marketing Strategy
Sarah Greesonbach for Business 2 community shares some good things to keep in mind after you get your enewsletter up and running. We especially like the point about frequency, which is a really important factor and shouldn’t be overlooked.
Three Email Marketing Improvement Challenges for 2014
Writing for MarketingProfs.com, Karen Talavera tells us about some smart ideas to increase revenue from your email marketing campaign.
The Final Check
Robert Fenton of WizEmail writes about why it’s so important to do this, every time. Your emails need to be consistently professional, so get in the habit of making this final step.
Email List Segmenting: 3 Reasons Why It’s Necessary
Don’t forget about your subscriber list. Keeping it segmented and targeted correctly will make sure the right person is getting the right message. Written by Heidi Schmidt for Business 2 Community.